How to make your iGB L!VE Stand Memorable

iGB L!VE 2025 in London is one of the largest events in the iGaming calendar, attracting thousands of operators, suppliers, and affiliates from around the world. With that scale comes one challenge: visibility. Every brand is competing for limited attention, and a forgettable iGB live stand means missed leads and wasted budget.

An expo stand is a branded environment. Layout affects foot traffic and dwell time. Visual design shapes how your casino brand is remembered. And activations determine how long visitors engage and whether they convert.

This article breaks down the core components of a high-performing iGaming expo stand. If you’re preparing for iGB L!VE, this is your starting point for building a stand that works, not just one that looks good in photos.

The secret to a memorable iGB L!VE stand? Start with your “why.” Are you here to launch a product, showcase new tech, or boost your casino brand’s image in the iGaming world? Let that purpose drive every decision you make.

• Clarify Your Objective
  Decide what you want to achieve: lead generation, brand awareness, or product demos. Let this focus shape your booth’s look, feel, and activities.
• Design for Interaction
  Don’t just look good, get people involved. Add touchscreens for demos, interactive games, or VR experiences to draw visitors in and keep them engaged.
• Tech That Wows
  Use large digital displays, AR/VR, and analytics tools to showcase your innovations and track engagement. Modular booth elements can help you adapt to different spaces and needs.
• Clear Calls to Action
  Make it obvious what you want visitors to do: book a meeting, sign up for a demo, or follow your casino brand online.

Your allocated area isn’t just a spot to set up; it’s your brand’s stage. Using every inch wisely can elevate your casino branding and create a lasting impression.

• Open Flow & Defined Zones
  Design your expo stand so visitors move effortlessly between zones, demo areas, meeting spots, and lounge corners without feeling cramped or confused.
• Lighting & Signage
  Use lighting strategically to highlight key features and guide attention. Position signage where it helps orient visitors and promotes your main messages.
• Think Vertical and Modular
  Use vertical space for banners or screens to attract attention from a distance. Modular elements allow you to adapt to different expo sizes.
• Maximize Visibility
  Position key elements for maximum visibility while keeping traffic flowing naturally. Avoid clutter to maintain an inviting space.

• Design the journey, not just the layout. Guide visitors through an experience, not a maze of furniture.
• Add a photo moment. Include an Insta-worthy spot that draws attention (and shares).
• Go bespoke. Invest in bespoke exhibition stands tailored to your brand.

Your visual design should make your casino brand instantly recognizable.

• Use bold casino-themed visuals, consistent brand colors, and your casino logo across all elements.
• Ensure your stand looks cohesive from every angle.
• Highlight your identity clearly; visitors should know who you are in seconds.

A welcoming, comfortable stand encourages longer visits and deeper engagement.

• Offer seating, charging stations, and refreshments.
• Keep pathways open and accessible for all visitors.
• Make your space one people want to return to.

• Giveaways
  Use branded freebies to attract visitors and keep your name top of mind.
• Live Challenges & Quizzes
  Encourage participation with fun, competitive elements.
• Mini AR Game Previews
  Let visitors experience your iGaming innovations with immersive demos.

To truly shine at iGB L!VE, you need a strategy that fits the event’s unique vibe. It’s a B2B powerhouse focused on partnerships and networking. Your stand and pitch should reflect that.

• Know Your Audience
  iGB L!VE attracts a partner-driven, B2B crowd looking for meaningful conversations, not just flashy displays or selfies.
• Design for Dialogue
  Create a stand layout that encourages face-to-face interactions, think meeting pods, lounge areas, and demo zones designed for discussion.
• Pitch for Conversations
  Craft your messaging to spark interest and open dialogue. Focus on how your casino brand or iGaming tech solves real business challenges.
• Leverage Gaming Events Insights
  Use what you know about gaming events to anticipate attendee needs and tailor your approach, whether it’s timing demos or offering exclusive insights.
• Network First Mindset
  Prioritize relationship-building over quick wins. Your goal is to connect with partners who can drive long-term growth.

Picking the right partner to build your bespoke exhibition stand can make all the difference at gaming events. You want someone who gets your brand, listens to what you want, and handles the tricky stuff so you don’t have to stress.

We start by getting to know your brand and what you want to achieve. Then, we design your stand and show you 3D visuals so you know exactly what to expect. Our team makes sure everything is built safely and solidly. We take care of shipping and set everything up on-site, so you don’t have to worry. Plus, we offer post-event support to keep things hassle-free.

• Teamwork on Design
  Your partner should work with you to create a stand that feels like you. Seeing 3D mock-ups before anything gets built helps avoid surprises.
• Technical Know-How
  Building a stand needs to be safe, sturdy, and follow venue rules. Your partner should take care of all that behind the scenes.
• Smooth Logistics
  Shipping, customs, and setting up on site can get complicated, especially if you’re traveling. A good partner handles all that so you can focus on the event.
• Extra Help When You Need It
  Whether it’s renting screens, furniture, or helping with teardown and storage afterward, a flexible partner makes life easier.

A successful iGB L!VE stand is about clarity, consistency, and meaningful interaction. The most effective spaces are built on a clear purpose, well-planned layout, thoughtful branding, and technology that actually supports engagement.

When your booth is easy to navigate, visually aligned with your brand, and offers real value to visitors, it becomes more than a stand. It becomes a strong, memorable extension of your casino brand.

And if you’re stuck? Well, that’s why BetBoyz exists.

BetBoyz Stage helps make that happen. From design to delivery, we turn your goals into expo-ready results.