Branding for mylo™

Sharing happiness with mylo™. Full-scale branding project for a brand that is a revolution among raffle gaming, given its philosophy and unique features. At the core of mylo™ is a simple yet powerful mission—to make kindness fun and spread happiness through rewards.

We wanted every aspect to reflect its essence clearly while building the brand from the ground up. So, we made sure that everything—from the brand’s mission to its visuals—aligned perfectly.

Betboys led the entire project, handling everything from the brand core and naming to visual guides and brand book. Every detail we crafted brings mylo™ to life as a fun-loving caregiver, sharing love and rewards.